What to Consider When Recording Videos
First Seconds Matter
You must capture viewers' attention in the first 3 seconds. Make your video intros striking and get straight to the main topic. TikTok users tend to scroll quickly.
Use Trending Music
Follow current trends on TikTok and use popular music in your videos. Trending music increases your content's chances of being discovered.
Good Lighting
Improve your video quality by using natural light or a good ring light. Dark or blurry videos are quickly skipped by viewers.
Optimal Video Length
Short and concise 15-30 second videos have higher view rates. For longer videos, use a narrative that keeps viewers constantly intrigued.
TikTok Profile Optimization
Eye-Catching Profile
Choose a clear profile photo and memorable username. Keep your bio short, fun, and reflective of your niche.
Add Your Links
Accounts with over 1000 followers can add links to their bio. Share your other social media accounts or website here.
Consistent Content Style
Focus on a specific content style or niche topics. A consistent theme helps viewers remember and follow you.
Pin Your Best Videos
Pin your highest-performing or most representative videos to your profile. This immediately captures new visitors' interest.
TikTok Content Strategy
Smart Hashtag Usage
Use both popular and niche hashtags together. Add specific hashtags related to your topic alongside general tags like #FYP, #ForYouPage.
Post Regularly
Posting at least 1-3 videos daily is favored by the algorithm. Focus on producing high-volume content initially.
Encourage Engagement
Ask questions, start challenges, and respond quickly to comments. Increase community engagement with Duet and Stitch features.
Use Analytics
Switch to a TikTok Pro account to track your content performance. Analyze what hours and content types perform better.
Expert Tips
Understanding the TikTok Algorithm
TikTok's For You Page (FYP) algorithm highlights content that can capture users' interest. To get the algorithm to move you to the discover page:
- Watch Time: Create content that makes viewers watch your video to the end.
- Engagement Rate: Likes, comments, and shares are important signals for the algorithm.
- Content Freshness: Newly uploaded content is tested by the algorithm and spread based on performance.
- Locality: The algorithm first shows content to users in nearby regions, then reaches wider audiences based on performance.
- Rewatching: Videos that are watched repeatedly are rewarded by the algorithm.
"The key to going viral on TikTok is making a strong impression in a short time and encouraging users to interact with the video."