Important Considerations When Uploading Videos
Compelling Titles
Your title should not exceed 60 characters and should include keywords. Use questions or bold statements that pique the viewer's curiosity. Words like "How to", "Tips", "In X Steps" increase click-through rates.
Eye-Catching Thumbnails
Use custom-made, high-contrast, and intriguing thumbnails. Thumbnails with human faces get more clicks. The ideal resolution is 1280x720 pixels with a 16:9 aspect ratio.
Comprehensive Descriptions
Start your video description with keywords. Describe your content in detail and add timestamps. The first 2-3 lines are most important as they appear before clicking "show more".
Proper Tagging
Use 5-8 relevant tags. Your first tags are the most important. Use both specific and general tags. You can get tag ideas from your competitors' successful videos.
Channel Optimization
Professional Channel Page
Use a professional cover photo and logo for your channel. Include keywords in your channel description and add your social media accounts. Also, get a custom URL to make your channel more discoverable.
Create Playlists
Organize your content by topic and create playlists. This improves viewer experience while increasing your watch time. Write descriptive titles and descriptions for each playlist.
Comment Engagement
Respond to comments regularly, especially within the first 24 hours after publishing. Encourage more comments by asking questions to your viewers. Actively use the community tab.
Featured Video
Feature a welcome video or your most popular content for your channel. This video is new visitors' first contact with your channel, so it should be compelling content that convinces them to subscribe.
Content Creation Strategy
Upload Consistency
Create a regular upload schedule and stick to it. Tell your viewers when they can expect new content. Uploading 1-2 videos per week is rewarded by the algorithm.
Track Analytics
Regularly check YouTube Studio analytics. Audience demographics, watch time, and traffic sources help shape your strategy. Analyze the "Audience Retention" graph to improve your videos.
SEO and Keyword Research
Conduct keyword research using tools like Google Trends, TubeBuddy, or VidIQ. Choose keywords with low competition and high search volume, and use them in your titles, descriptions, and tags.
Finding Your Niche
Specialize in a specific topic and create in-depth content in that area. Focusing on specific areas rather than general topics makes it easier to reach your target audience. Adopt the principle of "everything about something" rather than "something about everything".
Expert Tips
Understanding the YouTube Algorithm
The YouTube algorithm primarily targets viewer satisfaction and considers the following factors:
- Watch Time: To increase your average watch time, make the first 15 seconds of your videos very engaging and use storytelling techniques that will keep viewers hooked.
- Engagement Rate: Likes, comments, and shares are strong signals for the algorithm. Encourage your viewers to engage in these interactions.
- Click-Through Rate (CTR): Use compelling titles and custom thumbnails for high CTR. A CTR between 5-10% is a good rate.
- Freshness and Activity: Regular content creation and community engagement help your channel stand out.
- Session Duration: To keep viewers on your channel longer, direct them to your other content at the end of videos and actively use the end screen feature.
"Success on YouTube comes from understanding your audience and providing value to them, rather than technical skills. Every video should be a gift to your viewers."
Video Production Quality
Video Quality
Record at least in 1080p resolution and use good lighting. Avoid shaky or blurry footage. Even a simple ring light can significantly improve your video quality. Record in 4K if possible.
Audio Quality
Invest in a good microphone. Audio quality is more important than video quality. Reduce echo and background noise. Speak clearly and understandably, use your voice tone to make the video engaging.
Professional Editing
Seamless transitions, cutting unnecessary parts, and maintaining flow pace are the foundation of editing. Use an engaging intro (don't exceed 10-15 seconds). Add subtitles - this makes the video accessible for those watching without sound.
Storytelling
Every video should have a story flow: a strong introduction, development, and conclusion. Hook the viewer in the first 15 seconds. Each video should revolve around a single main idea and reinforce it in various ways.